This is an interview with Noran El-Shinnawy, a Marketing Manager at Acquisio, a company that provides advanced PPC management software. We caught up with the Acquisio team at SES Toronto 2010, and Noran was nice enough to sit down and discuss some PPC management tips with us. Noran offered two perspectives on PPC management. First, she shared with us some of the biggest challenges in managing multiple campaigns across multiple search engines. Second, she offered some tips on how to do less grunt work and actually add value and meaning to your PPC campaigns.
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www.weberinternetmarketing.com There are three aspects to a Google local search. When you do a search, for example, a search such as real estate agents in Denver, you’ll see three components on that web page. The first component are the AdWords ads. They appear at the top and across the side. These are all pay-per-click ads. These advertisers are paying a certain amount of money each time a potential customer clicks their ad. In the center of the page you will see the Google map. This is called Google Local Listings. These listings are totally free; there is no charge for insertion, and there is no charge for clicks. This is the prime location on a Google local search, simply because the attractive map really draws the searcher’s eyes to the center of the page. Below the Google local map are the organic listings. The organic listings don’t cost anything either for insertion. Google simply goes out and finds the web pages they think…

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